Rachel Hochstein is an Assistant Professor of Marketing at the University of Missouri-Kansas City. She graduated with her Ph.D. in Marketing from Florida State University, where she also earned a B.A. in Theatre and Hospitality Management and an M.B.A. Her work focuses on wellness marketing and digital trust combining both qualitative and quantitative methods. Her work will soon be published in the Journal of the Academy of Marketing Sciences. In her free time she hikes often with her dog Beau, a golden retriever. She also enjoys cooking, fine dining, and the arts.