Alan Weber currently serves UMKC’s Henry W. Bloch School of Management as an Assistant Teaching Professor of Marketing. Alan holds an MBA with an emphasis in direct marketing from UMKC. With over twenty-five years of management and consulting experience, Alan’s expertise includes the full range of Database Marketing Management activities, Strategic Direction in multiple data-driven business projects, Not-for-Profit, individual and department training, and valuing the customer base as an asset.
Alan’s experience includes 25 years in the direct/database marketing industry, focused on data-driven analytical roles, including all facets of Acquisition, Retention, Growth through cross-sell/up-sell, Marketing ROI, Segmentation, Targeting, Campaign Measurement, Social and Mobile Media. He has over 23 years of experience teaching for-credit courses to graduate and undergraduate students at accredited institutions.
Additionally, Alan has held equity leadership positions in multiple firms in the database marketing industry. Alan has consulted with hundreds of organizations throughout the US and the throughout the world. Not-for-Profit clients have ranged from most of the large symphonies in the United States, to Harvester’s Food Bank, to Unity Village. For-Profit clients include retailers, wholesalers, manufacturers, medical/pharma, and financial firms. Government agencies range from the GSA to bureaus of tourism to economic development. For an updated listing of clients, visit www.D2SG.net.