Direct Marketing and Direct Mail in Fundraising (Elective Course)

Each organization has a unique place in the not-for-profit community, but is your organization positioned correctly with the constituencies you desire? Direct mail can be a valuable fundraising technique, but are you getting the most from your direct mail efforts? This course looks at both of these issues and provides valuable insights into these two key areas.

This Elective course is held over two days. Next session will be held on:

Date: Winter 2019 Semester offering: Mar. 22 & Apr. 26, 2019 (Friday classes)
All classes meet from 8:30 a.m. to 4:30 p.m.

Applied Project: Students will design a direct mail solicitation packet.

Fee Information: The fee for this class is $280. If you are interested in taking this course for graduate credit, click here to get more information on UMKC registration requirements and graduate fees.

Facilitators: Cindy Laufer, MPA, Adjunct Instructor and Program Coordinator at the Midwest Center for Nonprofit Leadership and J. Stuart Hoffman, CFRE, Alumni Development and Annual Giving Director of the Kansas City University of Medicine and Biosciences (KCUMB)

Textbook Information: There are no required textbooks for this course.

Location: University of Missouri - Kansas City (UMKC), Bloch Heritage Hall, 5110 Cherry Street, Room 4, Kansas City, Missouri.


Registration Form


Partial Scholarship Opportunities Available

Full refunds will be given when cancellations are made at least five working days before the first class session. A $50 cancellation fee will be deducted from refunds when notification occurs fewer than five working days before class begins. No refunds will be made after the first session has begun.

Henry W. Bloch School of Management
5110 Cherry Street
Kansas City, MO 64110

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