Leveraging Human-Centered Design
for Business Impact

Organizational decision makers frequently confront incongruences between existing goods and services and the needs of their consumers. Overcoming this challenge can be daunting.  Leading organizations and problem solvers are turning to design thinking as a means to problem solving that breaks the antipathy to change.

In this four-month, in-person program, participants will be introduced to, and will practice, design thinking methods that aid decision-making in complex environments.  You will be challenged to use the methodology to enhance your current creative skill sets and develop strategies for growing creative processes in your work domains.

Through this program you will work along design thinking practitioners and engage with real-world challenges.  Participants will practice the key elements of the design thinking process:

  • Listening with empathy to obtain valuable insights
  • Understanding problems from a user perspective
  • Crafting problem statements
  • Ideating user-based solutions
  • Developing prototype solutions
  • Testing ideas and adapting design based on feedback

Design Thinking Essentials Schedule

June 26 & 27 (Friday/Saturday 9:00-4:00)
July 18 (Saturday 9:00-4:00)
August 22 (Saturday 9:00-4:00)
September 18 & 19 (Friday/Saturday 9:00-4:00)

Who would benefit from this program?

Individuals or work teams desiring a new approach to problem solving and decision making.

Design thinking approaches are applicable in many business contexts including: new venture creation, new product development, business-to-business solutions, business-to consumer solutions, marketing, organizational design and change as well as process improvements.

What is received upon program completion?

Participants will receive a non-degree certificate of completion upon completing the Design Thinking Essentials program.

Program fees

$4500 for individuals

Register Now

UMKC Alumni, Group and Partner discounts available.

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