Rita-Marie Reid, J.D.
Professor of Business Law
Areas of expertise: Food marketing law and Internet regulation
Rita-Marie Reid (formerly Cain) is professor of business law at the Henry W. Bloch School of Management. She is licensed to practice law by the State of Missouri and is a member of the United States Supreme Court bar. She received her J.D. from the University of Kansas and a B.A. from Rockhurst University.
Reid’s research and writing generally are focused on regulation of marketing. In the last decade, her work has focused on marketing by local and organic farms. Marketing in the United States is protected as free speech under the Constitution. Therefore, regulatory efforts such as food libel laws and limits on claims by organic producers raise first amendment issues. The role of the states versus the federal government to provide consumer protection is also a recurring issue. These issues provide ample publishing opportunities and yield important, up-to-date information for the business law classes. These topics also include interesting comparisons between the United States and international approaches to regulation.
Reid has published nearly 60 articles in journals such as the American Business Law Journal, Business Lawyer, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Federal Communications Law Journal and Food and Drug Law Journal. Her work has been cited frequently in some of these same publications and many others, as well as four times by U.S. courts including U.S. Court of Appeals for the Sixth and Ninth circuits. She has received grants from the Direct Marketing Educational Foundation and the National Science Foundation and research awards from the Academy of Legal Studies in Business.