Jacqueline Rifkin

Assistant Professor
334C Bloch Heritage Hall

Jacqueline Rifkin is an Assistant Professor of Marketing at UMKC’s Henry W. Bloch School of Management. Jacqueline earned her Ph.D. in Business Administration in the area of marketing at Duke University and her Bachelor of Arts in Psychology at the University of Pennsylvania. She joined UMKC’s Bloch School of Management in 2020.

Jacqueline is interested in consumer psychology and consumer well-being. Her research explores how marketing and consumption affect well-being on both an individual and societal level. She is currently exploring how consumers manage their resources–their time, money, and experiences–and the impact this has on decision-making and well-being. Her research has been published in Journal of Consumer Research, Journal of Marketing, and Journal of the Association for Consumer Research, and has been featured in popular press outlets including Wall Street Journal, NPR, Der Spiegel, and Swedish Public Radio.

Before entering academia, Jacqueline worked in the marketing and market research industries in Boston and Philadelphia.

UMKC Research Links:

Press Coverage