Marketing Advisory Board

The Bloch School of Management values partnership with the business community who help us develop valuable programs for our graduates and the employers who hire them. The advice and counsel of the business and civic community guides many aspects of the School’s direction. The area’s best respected leaders participate on Bloch boards and councils.

Ron Benjamin
Summit Marketing

Jeanette Carter
Hallmark Cards

Kevin Fox
Senior Marketing Communications Manager
Burns & McDonnell

Jeff Fromm
Senior Vice President

John Giesler
Area Manager, Broker Sales
Kraft Foods North America

John E. Giesler leads the Kraft Broker Sales Organization covering the western half of the U.S. He has been with Kraft for 33 years, holding numerous positions across many of the company’s different divisions. Giesler has also been, or is currently, a member of the Kansas Food Dealers Association, the Allied Food Club, Kansas Urban League, and the Missouri Retail Grocers Association.

John Goodman
Pareto Marketing, Inc.

John's 25 year experience as a senior retail executive is combined with an in depth knowledge of taking customer data and customer insights to increase retail store traffic and profits. Prior to Pareto Marketing, Inc he served as and Executive Board member and Senior Vice President at Helzberg Diamonds. John has served as Chairman for the Retail Council of the DMA, President of the Kansas City Direct Marketing Association, Chairman of KCDMA Education Foundation, and recipient of the Direct Marketer of the Year award. He is published in Successful Direct Marketing Methods and Direct Marketing Success Stories.

Melissa Hendricks
Senior Director, Marketing

As the leader of Cerner's corporate positioning team, Hendricks choreographs the strategy and execution of the company's brand, public relations, internal communications, and events. She directs the strategy for two key client events, the annual Cerner Health Conference (CHC) and the experiential Vision Center, which brings to life the company's vision of a connected health care system. Hendricks earned her bachelor's degree in speech communication and Spanish, from the University of Missouri-Columbia, and an MBA with an emphasis on general management and marketing, from Rockhurst University in Kansas City.

Sherry Lieberman
Etc. Advertising and Promotions, LLC

Sherry Lieberman has spent more than thirty years in the advertising industry. Having worked with renowned companies such as American Hospital Supply Corporation (currently Baxter Laboratories) and RH Macy’s (Missouri/Kansas region), she is currently co-founder and managing partner/CEO of Etc. Advertising. She works with all clients and oversees Etc.’s staff in advertising, public relations and promotions. She is currently, or has served, on the boards of KCPT’s Channel 19 Annual Auction and the NCJW (National Council of Jewish Women).

Craig Miller
Global Marketing Manager - Global Accounts
BlueScope Buildings

Craig Miller has served as Global Marketing Manager - Global Accounts at BlueScope Buildings for the past two years, and has been with the company a total of 13 years in 3 different marketing roles. BlueScope Buildings is a global leader in low-rise, non-residential building construction, with a total of 25 manufacturing locations on 4 continents. BlueScope is a publicly traded company listed on the Australian Stock Exchange. Craig earned his BBA (Econ/Finance emphasis) from Washburn University, Topeka, KS, and an MBA (Marketing emphasis) from University of Kansas.

Ron Miller
Vice President - Innovation
BlueScope Buildings NA

Craig Safir

Craig Safir is director of Cloud and Converged Markets at Sprint, managing marketing and operations for this $4 billion part of the business portfolio. Prior to joining Sprint, Craig worked for seven years as the director of marketing strategy at Cerner and as a case team leader for the Boston Consulting Group. Craig has an MBA from the Kellogg School of Management and graduated from Northwestern University with a B.A. in economics.

Mike Salmons
Certified Senior Advisor
Sensible Senior Solutions

Jim Thomas, Ph.D.
Senior Manager of Market Intelligence and Research
Bayer Healthcare U.S. Animal Health Division

Jim Thomas has been working in the area of marketing and marketing research for more than 25 years at high profile companies including Bayer, Sprint, Bernstein-Rein Advertising and Hallmark. He also taught marketing, advertising, strategic management, industrial psychology and marketing research for 14 years at Baker University. Thomas earned his Ph.D. in psychology from the University of Missouri–Kansas City and his M.A. in psychology from Wichita State University.

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Henry W. Bloch School of Management
5110 Cherry Street
Kansas City, MO 64110

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