Direct Marketing and Direct Mail in Fundraising (Elective Course)
Each organization has a unique place in the not-for-profit community, but is your organization positioned correctly with the constituencies you desire? Direct mail can be a valuable fundraising technique, but are you getting the most from your direct mail efforts? This course looks at both of these issues and provides valuable insights into these two key areas.
This Elective course is held over two days. Next session will be held on:
Date: Fall 2014 Semester: To Be Announced
All classes meet from 8:30 a.m. to 4:30 p.m
Applied Project: Students will design a direct mail solicitation packet.
Fee Information: The course fee for this elective class is $280. Credit/Non-Credit Options available for this course. To view a graduate credit fee schedule, click here.
Faculty: Cindy Laufer, MPA, Program Coordinator and Fellow of the Midwest Center for Nonprofit Leadership and UMKC adjunct professor.
Textbook Information: There are no required textbooks for this course.
Location: University of Missouri - Kansas City (UMKC), Bloch School of Business & Public Administration, 5110 Cherry Street, Room 4, Kansas City, Missouri.
Full refunds will be given when cancellations are made at least five working days before the first class session. A $50 cancellation fee will be deducted from refunds when notification occurs fewer than five working days before class begins. No refunds will be made after the first session has begun.