Our Faculty Do Great Things…Inside and Outside the Classroom
The combination of recession-reduced budgets, intense competition in the retail space, and tried-and-true consumer price sensitivity has fostered an environment in which price-match guarantees are something of a staple.
Dr. Atul Kulkarni, Assistant Professor of Marketing and Supply Chain Management, was featured in CardHub's recent study examining price matching. Read the full study here.
Early in life, Sarah Martin-Anderson developed a fascination with the way public policy shapes health decisions of "the most vulnerable people"-the poor, minorities and the disenfranchised.
"I grew up in the Central Valley of California, but I'm not from the California you see on TV. I come from a working-class family and a hometown that experiences some of the most startling segregation and inequality I've ever seen," she says. "Those early years of my life shaped my current research."
While she has studied micro-policies, such as hospitals and culture, Martin-Anderson's most recent research focuses on federal nutrition policy.
Anyone who has worked in sales can relate: You're faced with the stress of either too many or not enough product lines to meet consumer needs. Jeff Johnson is exploring this very topic in his current research.
"There is disagreement about how the number of product lines a salesperson carries affects their performance and stress," Johnson says. "Some think handling more products is beneficial; some think it's detrimental." In a paper titled "The Curvilinear and Conditional Effects of Product Line Breadth on Salesperson Performance, Role Stress and Job Satisfaction," published in the Journal of the Academy of Marketing Science, Johnson aims to figure out which, if either, view is right.
Sunny Li Sun
"We looked at a lot of factors that could affect an organization's commitment to social responsibility. Then we thought, 'Has anyone looked at language as a factor?'"
In the research paper "Speaking of Corporate Social Responsibility," professor Sunny Li Sun and colleagues from Harvard and Tilburg universities explore how cultural differences in language affect the importance companies place on social responsibility. The team studied whether the working language of a company influences its business philosophy and decisions in the area of corporate social responsibility (CSR). CSR is becoming increasingly important to socially conscious investors and as an indicator of long-term corporate health.