Atul Kulkarni, Ph.D.
Assistant Professor of Marketing
334E Bloch School
Areas of expertise: Pricing, promotions, retail management, consumer judgment and decision-making
Atul Kulkarni joined the Henry W. Bloch School of Management in 2011 as an assistant professor of marketing. Prior to joining the Bloch School, Kulkarni received his Ph.D. in marketing and psychology, M.B.A. in marketing and M.S. in engineering from the University of Illinois at Urbana-Champaign.
At the University of Illinois, Kulkarni taught several courses, including Principles of Marketing, Consumer Behavior, Supply Chain Management and Marketing Strategy. He was consistently recognized by the Center of Teaching Excellence at the University of Illinois, and his name was included in the published "List of Excellent Teachers" in 2008, 2009 and 2010.
His primary areas of research include pricing, promotions and judgment and decision-making. His dissertation, "Consumers’ Use of Expected Future Prices as a Reference," won the 2010 best dissertation in pricing award by the Fordham Pricing Center. Other work that he co-authored won the best paper award in consumer psychology as well as the best overall paper at the 2009 American Marketing Association’s Summer Educators’ Conference. His research has been selected for presentation at several nationally and internationally recognized conferences hosted by organizations such as the American Marketing Association, the Society for Consumer Psychology and the Association for Consumer Research.
Outside research and teaching, Kulkarni has also worked and consulted for several organizations including the Office for Information Management and eLearning at the University of Illinois, Delphi Technologies, Agilent Technologies, Persistent Systems, Brainvisa Technologies and Tata Technologies.