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Henry W. Bloch School of Management

Rajinder Arora

Rajinder Arora, Ph.D.

Victor E. and Caroline E. Schutte Professor of Marketing

Chair, Department of Marketing and Supply Chain Management

 

334D Bloch School

816-235-2317

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Vita

Areas of expertise: Marketing strategy, qualitative and quantitative research, pricing and customer satisfaction

Raj Arora is the Schutte Professor of Marketing at the Henry W. Bloch School of Management at the University of Missouri-Kansas City. He holds a M.S. in engineering from the University of Southern California and an MBA and Ph.D. in business administration from Claremont University, Calif.

Arora’s current research interests include research methods, services marketing and consumer decision making. He has extensive consulting experience in marketing.

Arora serves on editorial boards of the following marketing journals: Journal of Consumer Marketing, Journal of Services Marketing, Health Marketing Quarterly and Services Marketing Quarterly. He has also published in a wide range of marketing journals, and several of his papers have received national recognition.

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