Rajinder Arora, Ph.D.
Victor E. and Caroline E. Schutte Professor of Marketing
Chair, Department of Marketing and Supply Chain Management
Areas of expertise: Marketing strategy, qualitative and quantitative research, pricing and customer satisfaction
Raj Arora is the Schutte Professor of Marketing at the Henry W. Bloch School of Management at the University of Missouri-Kansas City. He holds a M.S. in engineering from the University of Southern California and an M.B.A. and Ph.D. in business administration from Claremont University, Calif.
Arora’s current research interests include research methods, services marketing and consumer decision making. He has extensive consulting experience in marketing.
Arora serves on editorial boards of the following marketing journals: Journal of Consumer Marketing, Journal of Services Marketing, Health Marketing Quarterly and Services Marketing Quarterly. He has also published in a wide range of marketing journals, and several of his papers have received national recognition.