Blue Ocean StrategyInstructor: Dave Patrick
Date: September 19
Class Length: 1 day
What You Will Learn
This seminar focuses on the key drivers that enable companies to create uncontested space while making the competition irrelevant. Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation; yet in today's overcrowded industries, competing head-on results in nothing but a bloody "red ocean" of rivals fighting over a shrinking profit pool. While most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. Tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth.
The Blue Ocean Strategy seminar covers the strategic moves-termed "value creation"-that create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. Attendees will learn and apply a proven strategic analytical framework and tools for successfully creating and capturing blue oceans. Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. Upending traditional thinking about strategy, this seminar charts a bold new path to winning the future.
- Strategic Moves for Value Innovation
- Strategic Analytical Framework and Tools
- Systematic Approach to Making Competition Irrelevant
- Strategies to Formulate and Execute Blue Ocean Strategies
- Six Principles for Organizational Thinking
Who Should Attend
Executives, entrepreneurs, and small business owners who live in intensely competitive or mature categories where strategies around price, cost reduction, market share, margin performance, value creation, and EBITDA growth are concerns.
About the Instructor
Dave Patrick is a strategy catalyst with 30 years of experience leading high performance strategy teams across the restaurant, beverage, fashion, beauty, service, telecommunications, automotive, packaged goods, sports, home-improvement and technology categories. He is currently Chief Strategy Officer at Two West, a retail strategy and communication firm where Dave co-founded WaveMaker Labs-a high-growth incubator delivering business, marketing, and communication strategies to entrepreneurs. Prior to this, Dave has held leadership positions at Proctor & Gamble, J Walter Thompson, Interpublic and Leo Burnett and has been the Chief Marketing Officer for two multi-unit retailers - Beauty Brands and Westlake Ace Hardware. Throughout his career, Dave has led brand teams on blue chip brands including McDonald's, General Motors, Kraft, Sprint, LG Electronics, PGA, Burger King, Toys R US, Kellogg, Kroger, Miller Lite, Citgo, Sprint, Payless ShoeSource, Applebee's, and Bridgestone-Firestone. Dave is a frequent speaker on high performance marketing strategy and teaches marketing and business strategy in the MBA program at the University of Missouri Kansas City.
Registration Now Closed
EMBA alumni please contact Megan Krstic at email@example.com or 816-235-6184 to register
At least ten (10) business days are required to reschedule or cancel any class in order to receive a full refund minus a processing fee of $50. Cancellations made less than ten (10) business days from the class start date are eligible for credit towards future classes but are ineligible for refund. When rescheduling occurs our policy requires a $50 administrative transaction fee. Any and all fees paid toward classes cancelled by Bloch Executive Education will be promptly refunded or applied to a later class date at the customer's discretion. All registrations will be confirmed within 24 hours of registration date.