Department of Marketing and Supply Chain Management Strategic Marketing Challenge
Join Bloch senior marketing students for the 2nd Annual Strategic Marketing Challenge. Student teams compete around a Harvard Business case model. Taking on the "role" of a CEO in a simulated manufacturing company, teams will implement integrative marketing strategies to ultimately develop a sustainable and profitable enterprise.
Business leaders from the Kansas City community serve as judges, and one student team will win the top prize. The competition gives students the opportunity to learn research, analytical, presentation and networking skills, while exemplifying the Bloch School's commitment to experiential learning (learning by doing).