Henry W. Bloch School of Management

Department of Marketing and Supply Chain Management Strategic Marketing Challenge

Strategic Marketing Challenge

 

2013 Competition Information

Friday, April 19
9 a.m. - noon
UMKC Student Union, room 401
5100 Cherry St., Kansas City, Mo.
FREE and open to all.
For more information, call 816-235-2896 or EMAIL.
Annual Strategic Marketing Challenge Flyer (PDF)

Join Bloch senior marketing students for the 2nd Annual Strategic Marketing Challenge. Student teams compete around a Harvard Business case model. Taking on the "role" of a CEO in a simulated manufacturing company, teams will implement integrative marketing strategies to ultimately develop a sustainable and profitable enterprise.

Business leaders from the Kansas City community serve as judges, and one student team will win the top prize. The competition gives students the opportunity to learn research, analytical, presentation and networking skills, while exemplifying the Bloch School's commitment to experiential learning (learning by doing).

 

Strategic Marketing ChallengeJudges at the 2012 Marketing Competition interact with students following their presentations.
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5110 Cherry Street | Kansas City, MO 64110-2499 | 816-235-2215

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